On 8 June 2016, Yildiz Holding, CEEMEA (Central & Eastern Europe, Middle East and Africa)'s largest food company, has brought together its core biscuit, chocolate, and confectionery businesses Godiva Chocolatier, United Biscuits, Ulker and DeMet's Candy Company, to form a new global company, "pladis".
pladis unites internationally recognised brands Godiva, a leading premium chocolate brand worldwide, McVitie's, a leading biscuit brand with a heritage in the UK and Europe, and Ulker, the leading biscuits and confectionery brand in Turkey and Middle East; a love mark in its category. Together they form a $US5.2 billion business, positioning pladis as a global leader in the category.
With 36 factories in 13 countries, including Kazakhstan, pladis globally employs 26,000 people.
pladis is owned by Yildiz Holding, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie's and Ulker brands.
The very name of our business shows our ambition; pladis comes from 'Pleiades', which is a constellation of seven stars that can be seen from every corner of the world. That's exactly what we hope for our business – to be in every corner of the world, making people happy with our products. This direction is brought to life through our Central Idea; 'We promise happiness to the world with every bite'. And that is exactly what we will do. Our promise of happiness extends beyond our products. For pladis that also means genuine care and commitment to protecting the environment; continually improving the responsible and sustainable sourcing of our ingredients; fair and respectful dealings with our suppliers and partners; a lasting commitment to public health; giving back to society and importantly, a happy and equal opportunity workplace for our people. pladis creates a global network which understands the local needs well and operate through different geographies, and add value to the communities where we currently reside. We will continue to strengthen our family around the world while supporting equal chances and providing a diverse and inclusive environment following the shared culture of our corporate roadmap G0AL21. Our dedication to innovation and quality is commitment to our consumers.
Hamle Company is a part of the Yildiz Holding from May 2014. Since that time the business has enjoyed strong growth and prosperity and we are now embarking on a new journey as "pladis".