Brand Executive Pet Care

Алматы, Казахстан ·
Зарплата не указана ·
Полная занятость
Требуемый опыт работы от 1 до 3 лет
Обновлено 30 сентября 2019 2019-09-30 11:28:40

Обязанности

  • Lead development of strategic portfolio choices in Kitekat and other brands in line with unit strategy and and global OGSMs in CEAB region, set up KPIs and ensuring outstanding implementation of the strategy for relevant brands
  • Lead Kitekat and other brands' reviews in CEAB region to feed into SOP+ cycle reviews
  • Build consumer and customer relevance via multiple activations at maximum reach points triggering conversion
  • Allocate budget across Kitekat and other brands
  • Manage delivery of Kitekat and other brands calendar against aligned set of KPIs, initiative corrective actions if needed
  • Oversee and recommend portfolio pricing strategy for Kitekat and other brands
  • Define strategic choices for each brand to drive category growth and win in competition including relevant portfolio, pricing, channel choices and identify needs of the brand

Identify and capture market, competitors and consumer insights that provide foundation for marketing strategy and channel management. Lead and monitor the initiation of the necessary market research with CMI team.

Требования

  • University Degree
  • Good command of written/spoken English
  • Experienced PC user
  • 3-5 yrs experience in marketing in any multinational manufacturing company, PR or Direct Marketing agency

Необходимые навыки

Продвижение бренда Продвижение бренда, 

Рейтинг компании

4.5
/5
(26 отзывов)
Привлекательность
4.7
Индекс лояльности
4.5
Интерес к бренду
4.6
Активность онлайн
4.3

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