Market development forecast and annual sales volume forecast by category and SKU.
Define the company marketing strategy and budget (direct media advertising including TV and digital, outdoor, sponsorship, promotion costs, market research and analysis, etc.) for the brands in competence.
Supervise and monitor the compliance with the budgeted figures, A&P investments and ongoing economic performance of the product portfolio, make adjustments and corrections, provide sales volume and marketing budget update on monthly bases and according to SAF1, SAF2 reconciliation schedule.
Develop and propose brand portfolio, SKU list and pricing strategy by SKU. Provide annual sales volume forecast by SKU. Make sales volume reconciliations according to the market trend on regular bases, plan and manage product availability . Inform sales department on new products launches and sales forecasts.
To inform and support the sales department, providing marketing information and tools in order to achieve commercial goals and objectives. To control the product availability through the internal sales tracking system (stock and sales reports)
Research planning and initiation, leading the set-up, results acceptance and evaluation, taking strategic decisions upon results
Initiate and coordinate execution of on-going brand health, advertising awareness, usage and attitude, copy testing and on consumer needs researches. To assess the market trends and trade KPIs, competitors’ marketing activities in order to coordinate actions to better understand and anticipate market needs and develop products
Gather and analyze market KPIs evolution, define short- and long-term strategic objectives to determine the instruments needed to achieve them (consumers’ promotion, media planning, etc.)
Define the brand portfolio
Take part in annual TV media deal
Analyses of media market
To work out advertising policy, organize advertising campaigns via media agencies
General media planning
Detailed media planning execution, campaigns execution control on weekly / monthly / total period basis /
Create and produce TV, internet, OOH and other types of commercials using the creative agencies’ capabilities. Make adaptations of existing copies
Make tenders, choose the BTL, event, ATL (internet, OOH) suppliers, coordinate their work (tending, briefing, proposal approval, mechanics, geography and timing agreement, field work supervision, reporting
Evaluate effectiveness of the media plan and BTL activities
Plan the marketing department headcount development along with the HR department and General Manager. Assign direct subordinates by categories and projects
Brief the HR department on staff needs. Make interviews along with the HR department representative, approve and hire staff
Grow the team, provide on-going guidance and coaching individually and for the whole team. Develop people and define their potential career path within company.
Prepare reporting and presentations to the General Manager and headquarters
Prepare presentations and report on marketing support for the sales department at regional sales meetings on bi-monthly bases, and for the whole company at semi-annual conferences.
Solid experience in marketing position more than 4-7 years in international FMCG company
Knowledge of marketing tools
Strong organization skills
Team working skills
Communication skills, mechanism and techniques
Ability to work proactively and independently.
Good knowledge of MS Office, special programs (1C, DV).
Computer skills (Microsoft office and presentation creation developed skills)