Category Marketing Manager

Алматы, Казахстан ·
Зарплата не указана ·
Полная занятость
Требуемый опыт работы от 5 лет
Обновлено 17 июля 2019 2019-07-17 14:59:22


This position requires designing and executing marketing strategies and plans to drive sustainable & profitable growth.

Acting as the category (product) leader in reaching business objectives through the right opportunity mapping, innovation strategy and promotion strategy to increase consumer pull.


✓ Category and Brand Vision & Strategy Development

  • Leads development of category insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the business; overlays competitive insights to refine understanding of opportunity and ability to win competitively;
  • Build 3-year vision and growth opportunities (volume and profit) by brand
  • Works closely with Channel Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar;
  • Informs RGM and Financial Planning about category planning and target setting for brands;
  • Works with Knowledge & Insights to monitor effectiveness of Category Plans;
  • Prioritize category opportunities based on value opportunity and ability to win, aligning channel leads, TCCC marketing and franchise teams and CCI sales team;
  • Define metrics for winning consistent with portfolio - defining penetration, frequency, transaction, volume and share growth targets;
  • Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner;
  • Promote standard evaluation tools for assessment of business strategies and programs and recommend actions to optimize value creation potential in context of brand strategies;
  • Steward process that leads to approval of category & brand strategy changes on behalf of key decision-makers; specifically, engagement of TCCC Marketing feeding into Channel Planning and Long-Range Plan process;

✓ Marketing Programs Planning, Development & Coordination

  • Ensures optimal planning of brand specific initiatives (OBPPC, new flavor innovations and new pack launches) with Supply Chain & TCCC Brand Teams;
  • Works closely with TCCC Brand teams to ensure optimal investment behind brands are planned and ensured;
  • Leads development of innovation strategy and road map;
  • Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC;
  • Ensures flawless execution of national consumer promotions.

✓ Business Monitoring

  • Monitors market growth, category trends, competitive environment;
  • Identifies problems and opportunities (w/in volume, share, brand & region);
  • Cooperatively works with sales; tracks channel & regional performance;
  • Monitors performance vs business targets;
  • Presents business results.

✓People Leadership (not relevant for PM)

  • Leads the category team of PMs and APMs, coaches and supports their personal and professional career development.


Requires multifunctional collaboration skills to work closely with Channel Marketing Manager & Team, The Coca-Cola Company Marketing team, Supply Chain and Finance teams.

  • Strategic skills;
  • Passion;
  • Agility;
  • Communication and planning skills;
  • Leadership.

Необходимые навыки

Communication skills Leadership Skills Market Research Project planning Strategic planning Бизнес-планирование Мониторинг рынка Стратегическое планирование Communication skills,  Leadership Skills,  Market Research,  Project planning,  Strategic planning,  Бизнес-планирование,  Мониторинг рынка,  Стратегическое планирование, 

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