Trade Marketing Manager Вакансия в архиве

Алматы, Казахстан ·
Зарплата не указана ·
Полная занятость
Требуемый опыт работы от 3 до 5 лет
Обновлено 8 мая 2019 2019-05-08 11:31:52

Описание

Purpose:

• To lead and develop a highly engaged and effective Customer Marketing team in the successful deployment of channel execution of the National Activity plan and Customized plans for Top retailers, as well as in the successful deployment of Display strategy in support of execution of the National Activity plan & long term growth ambitions

• Bring the Voice of the Customer/Shopper into the Segments/CBU's forums to ensure future long-term segment strategy is fully optimized to unlock potential for key channels and customers.

• To develop & deliver a Physical Availability growth strategy for Display and Impactful Hotspots across all Channels – through the team

• Provide one-demand leadership of Disruptive Display agenda

• Together with the team, to create the Demand strategy & roadmap for display equipment – permanent and temporary – encompassing short, medium and long term growth opportunities

• Drive the right behaviors across the team in line with the Five Principles, especially Quality, Responsibility and Efficiency

• Will act as voice of the customer/shopper – representing strategic and tactical choices for growth for all customers/channels, to ensure future long term segment strategy is fully optimized to unlock potential for key customers and channels

• Work with all relevant internal stakeholders to build comprehensive network to support Disruptive Display & Customer Activation agenda

• Co-creates (with PS team) channel specific Perfect Store benchmarks to deliver both short and long term Physical Availability growth opportunities

• Represents MWC CEAB&Turkey on relevant Global or Regional initiatives (e.g. Global Hotspots etc)

• Develops peer contacts and participates in key strategic external meetings with priority customers in line with battlefield choices – long term strategic agenda

• Oversees the look and feel of all in-store activations and communications related to brand activities – will sign off the projects through PMR forum

• Owns Customer Marketing/Trade Marketing elements of Customer engagement (TAS) action plan for total MWC

• Disruptive in-store support

• Accountable for effective deployment of display & hotspot elements of perfect store for channel – through the team

• Accountable for activity plan execution at channel level meeting ER volume and activation standard requirements – through the team

• Leads development of Disruptive Display strategy to unlock Perfect Store opportunities to deliver both short and long term Physical Availability growth

• Pioneers new display initiatives to unlock future growth – together with the team

Leadership

  • Customer Focus
  • Command Skills/Drive for Results
  • Business Acumen
  • Building Effective Teams
  • Develops Associates
  • Motivating Others
Purpose:

• To lead and develop a highly engaged and effective Customer Marketing team in the successful deployment of channel execution of the National Activity plan and Customized plans for Top retailers, as well as in the successful deployment of Display strategy in support of execution of the National Activity plan & long term growth ambitions

• Bring the Voice of the Customer/Shopper into the Segments/CBU's forums to ensure future long-term segment strategy is fully optimized to unlock potential for key channels and customers.

• To develop & deliver a Physical Availability growth strategy for Display and Impactful Hotspots across all Channels – through the team

• Provide one-demand leadership of Disruptive Display agenda

• Together with the team, to create the Demand strategy & roadmap for display equipment – permanent and temporary – encompassing short, medium and long term growth opportunities

• Drive the right behaviors across the team in line with the Five Principles, especially Quality, Responsibility and Efficiency

• Will act as voice of the customer/shopper – representing strategic and tactical choices for growth for all customers/channels, to ensure future long term segment strategy is fully optimized to unlock potential for key customers and channels

• Work with all relevant internal stakeholders to build comprehensive network to support Disruptive Display & Customer Activation agenda

• Co-creates (with PS team) channel specific Perfect Store benchmarks to deliver both short and long term Physical Availability growth opportunities

• Represents MWC CEAB&Turkey on relevant Global or Regional initiatives (e.g. Global Hotspots etc)

• Develops peer contacts and participates in key strategic external meetings with priority customers in line with battlefield choices – long term strategic agenda

• Oversees the look and feel of all in-store activations and communications related to brand activities – will sign off the projects through PMR forum

• Owns Customer Marketing/Trade Marketing elements of Customer engagement (TAS) action plan for total MWC

• Disruptive in-store support

• Accountable for effective deployment of display & hotspot elements of perfect store for channel – through the team

• Accountable for activity plan execution at channel level meeting ER volume and activation standard requirements – through the team

• Leads development of Disruptive Display strategy to unlock Perfect Store opportunities to deliver both short and long term Physical Availability growth

• Pioneers new display initiatives to unlock future growth – together with the team

Leadership

  • Customer Focus
  • Command Skills/Drive for Results
  • Business Acumen
  • Building Effective Teams
  • Develops Associates
  • Motivating Others

Обязанности

Line management of the team

• Recruits, onboards and engages the team

• Sets PDP for each associate

• Manages and measures work

• Develops associates via appropriate coaching & mentoring

• Deploys resources and team appropriately to meet business requirements

Требования

  • Leveraging Insights
  • Shopper Understanding
  • Instore Strategies & Tactics
  • Merchandising
  • Sales & Customer Communication
  • Manages the Creative Process
  • Business Process improvement

Необходимые навыки

Business Strategy Communication skills Team management Business Strategy,  Communication skills,  Team management, 

Рейтинг компании

4.5
/5
(25 отзывов)
Привлекательность
4.6
Индекс лояльности
4.5
Интерес к бренду
4.6
Активность онлайн
4.2

Похожие вакансии

Trade Marketing Specialist

Hamle, pladis company, Алматы

Лучшие статьи о работе и карьере
Мы сообщим, когда появится
что-то особенно интересное
Спасибо, не надо.